Saul Bass was a prominent graphic designer for over 40 years and is one of the grandfathers of motion graphics. In the 1950's he single handedly redefined the cinematic experience. Prior to Bass's work, film titling was static, a separate experience from the film. Bass changed all this with the titling sequence he created for The Man with the Golden Arm. He wanted the audience's involvement in the film to start with the very first frame. Bass's idea was to use the title sequence as a medium to set the emotional mood of the story the viewer was about to experience.
When creating work, Bass relied on the philosophy "make the ordinary extraordinary." This can be seen in "Walk on the Wild Side (1962) where an ordinary cat becomes a mysterious prowling predator, and in Nine Hours to Rama (1963) where the interior workings of a clock become an expansive new landscape." — Wikipedia
Other artists responsible for the elevation of motion graphics as art include Oskar Fischinger and Norman McLaren. In the 1940s, these two artists began experimenting with the elements of sound and motion within their work. Fischinger's Studies and McLaren's A Phantasy in Color are textbook examples of visual music. "Music is not limited to the world of sound. There exists a music of the visual world." — Oskar Fischinger, 1951. Like Bass, they too were focused on creating an emotional response in the viewer by transforming ordinary elements into an extraordinary visual experience.
You'll be supplied a word. Choose a wordless soundtrack that resonates with the emotional mood of your word. Using "ordinary" design elements (shape, color, line, space, motion, etc.) create an "extraordinary" visual experience. At the end of the animation, you'll reveal the word the visual experience represents.
Size: 1280px x 720px
Length: 30sec - 3min.
1. Choose a soundtrack.
2. Create a visual mood board for your term. What colors, textures, etc. support the emotional mood you are going for?
3. Gather animated samples that reflect the emotional mood of your word. This should be work you can study and be inspired by.
4. Storyboard out your idea.
Oskar Fischinger - Google: https://www.google.com/logos/doodles/2017/fischinger/fischinger17.9.html?hl=en&doodle=undefined
Dribbble (animation ref): https://dribbble.com/
Oskar Fischinger - Motion Paining 1: https://vk.com/video2804234_168196055
Eloisa - Motion Graphics Studio: http://www.eloisa.tv/rai-rebrand
Saul Bass Interview: https://medium.com/art-science/saul-bass-on-his-approach-to-designing-movie-title-sequences-47fd537c457b